in 2021 With travel shut down due to Covid restrictions, beer drinkers were craving to go somewhere....anywhere. With beer.
Welcome to Pil Country. What was always just a state of mind for Pilsner fans is now a “real” country with a “real” tourism campaign in true Pilsner style, complete with a hotline and “helpful” booking agents.
CALL 1-877-PIL TRIP
We were inspired by vintage tourism videos (think 1950’s YellowStone) for the look and feel for the campaign. This resonated with Pilsner’s unpretentious audience.
— As someone born and raised in Saskatchewan, I can attest to this
Escape
to Pil Country
the game
To add an additional layer of immersion, we created a mobile game inspired by the Oregon Trail. The game puts you in the seat of a Pilsner delivery driver who must traverse Pil Country’s wild landscape to delivery their kegs to the top of Mount Pil.
